RESPECTfarms, the world's first cultivated meat farm

RESPECTfarms aims to help farmers and ranchers diversify their businesses to share in the promise of cultivated meat. Dutchman Willem van Eelen started working on this technology in the 1980s and RESPECTfarms is advancing his vision of the farms of the future.

Willem van Eelen

 The world is changing fast and cultivated meat will play a central role in meeting the protein demands of the future. We need to invest now to make sure farmers are included in a fair and just transition!

Why we need cultivated meat of a farm

When it comes to efficient meat production, there are limits even to what the Dutch can do. As Europe’s number one meat exporter, we are running into natural resource boundaries that we need to respect for the benefit of future generations. The technological development of cultivated meat can help provide the world and its ever-growing appetite for meat with a solution: sustainable, locally produced beef, pork, and poultry.

However, no one innovation will solve all our challenges. It must be effectively combined with reforms to existing animal agriculture and be part of a just protein transition that includes today’s farmers and ranchers. RESPECTfarms works to bridge the gap between scientists and the farmers that raise the top-quality animals that need to be sampled to make cultivated meat. Our farms will incorporate the best of both of those worlds and be open for the world to see just how the sausage of the future is made. 

How we take the next logical step in centuries of food culture

Cultured meat technology is perceived as disruptive, but RESPECTfarms offer a different point of view. We focus on leveraging the existing expertise, networks, and entrepreneurial spirit of our farmers instead of replacing them. That way, we’ll all benefit from the major environmental breakthroughs of slaughter-free meat, but also from short and transparent value chains, and the strong cultural fabric of local production for local demand. What’s more, the scalability inherent to the RESPECTfarms concept paves the way for profitability regardless of farm and herd sizes.

The gains of a RESPECTfarm

The first farm will serve as a proof-of-concept and will deliver a relatable blueprint for food entrepreneurs to start - or transform - their business.

A physical place to learn; designed for curiosity, experiments, research & development (R&D) and knowledge sharing.


We can reduce the number of animals in the foodchain while making the same or more of the meat people love, but with a lower carbon footprint.


Cultured meat farming

RESPECTfarms team

United by their shared vision of what the future of meat and farming should be, and by a down-to-earth 'show don't tell' approach, Ira, Ruud, and Ralf combine knowledge, experience, and their networks in the cultured meat industry, in technology and innovations to make things happen.


Ira van Eelen is a designer, speaker, and co-founder at  KindEarth.Tech, a privately funded nonprofit that accelerates the new protein industry through unique in-person and digital events. Ira is a board member and advisor to various companies (JUST) and foundations (InVitroMEat Foundation, Cellular Agriculture Netherlands) and fellow at NextNatureNetwork. As the daughter of Willem van Eelen, the Godfather of the CellAg industry, her four-decade-long legacy at the forefront of cultured meat drives her to champion the urgency and enormous potential of these innovations. Her father's original plans included the important role of existing farmers. It is this vision that brought RESPECTfarms to life.


Ruud Zanders is one of the founders of another successful blueprint for sustainable livestock farming: the revolutionary Kipster farm for laying hens. Kipster is the world's first climate-neutral laying hen company that opened in September 2017, supported by supermarket chain Lidl as well as government funding and collaboration. Kipster farms are currently built in several countries in Europe and the United States. Ruud is known for his revolutionary ideas about the future of livestock farming - and his ability to actually make them happen together with governments, NGOs, science and corporations. His contribution is recognized by – among others- Change.Inc and AgriFoodTop50.



Ralf Becks is an industrial designer with a strong background in commercial roles and technology, including 12 years in various roles at Microsoft, setting up a software startup and helping several companies with business model innovation at Business Models inc. Ralf quit his job in September 2021 to design the most sustainable food production business model. "We will accelerate the transition to a sustainable food system by bringing the right people together to make the impossible possible."

Invest today! So we can invite you to taste it tomorrow

The best way to prove a concept, is to just do it. That’s why we are building the first Proof of Concept farm,

inviting future meat-eaters, (local) governments and value chain partners into the design process.

Proof of Concept Cultivated meat farm

Meat is part of our culture. Help us build even more RESPECT around meat.

Latest news 

Talk to us

As the first step to realizing the first farm, the team is currently working on the design and several feasibility studies. We need the support of other pioneers with backgrounds and networks in agriculture, food, biotech, and entrepreneurship. We also need additional capital to hire architects and researchers. If you can support us or have ideas about others that might be interested, please contact us.